"As one of the Internet's giants, Amazon attracts massive amounts of traffic and money. Analysts forecast the company will bring in more than $19 billion in revenue this year. Last quarter, the company recorded $2.13 billion in sales in North America."$19 billion a year is about $2 million per hour of revenue for Amazon.com. So the outage only cost $4 to $5 million revenue dollars, depending on how long you think the outage lasted (estimates vary from 2 to 2 1/2 hours) - not a tragedy, but very annoying, I'm sure.
At 10:16 a.m., the Web site began reporting troubles. Five minutes later, it fully went off line. It was back up to 60 percent capability around noon. By 1 p.m., the Web site was at 100 percent, White said.Still, those are big numbers. Someone was sweating bullets.
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