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"Related: I once had a boss who refused to say the word problem. This was a technique he learned in a book on management. Whenever he wanted to say problem, he would say opportunity. At staff meetings he would talk at great length about all the opportunities the organization faced. However, since he still used the word opportunity to mean opportunity, you to had to figure out from context what he was talking about, a problem or an opportunity. Later he stopped using the word opportunity to mean problem, and would instead say challenge. Fortunately he wasn't the sort of person to ever talk about challenges, so this was much easier to decipher."