There has been a lot of web speculation about the big announcement from Apple.
But all of that stuff is not ground breaking, and yet Apple PR reps are telling everyone that something big will be announced.
What would be Jobsy-cool enough for a ton of press? How about introducing music rentals, the Genius recommendations, and the new iPods with music from The Beatles?
Yes, iTunes, meet the Beatles.
[Update 2008 09 09 - No Beatles. In fact, nothing much exciting at all! Why the overhype?]
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